The Psychology of Lululemon’s Branding: Luxury Perception in Activewear
Introduction: Exploring Lululemon Luxury Branding Lululemon has redefined activewear by merging performance with a sense of exclusivity. In this article, we analyze lululemon luxury branding and explore how the company creates a luxury perception within the activewear market. By combining innovative design, high-quality materials, and premium customer experiences, Lululemon has cultivated a brand that exudes […]
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