Teju

The beauty industry is data driven beauty ecommerce by trends, personal preferences, and fast-changing customer behavior. In an ecommerce setting, brands have access to an abundance of valuable customer data—but not all of them are using it to its full potential. For beauty brands looking to scale, data isn’t just helpful—it’s essential. Understanding what your […]

Introduction: Exploring Lululemon Luxury Branding Lululemon has redefined activewear by merging performance with a sense of exclusivity. In this article, we analyze lululemon luxury branding and explore how the company creates a luxury perception within the activewear market. By combining innovative design, high-quality materials, and premium customer experiences, Lululemon has cultivated a brand that exudes

Introduction: Understanding Lululemon’s Sustainability Goals In today’s eco-conscious world, many consumers are asking, “Is Lululemon sustainable?” As one of the most popular activewear brands globally, Lululemon has a major responsibility to align with environmental standards. But are they living up to that responsibility? Let’s dive into Lululemon’s materials, practices, and transparency to understand where they